Food is a very important issue for people. Moms, in particular, want to be sure the food they serve their kids is safe and healthy. A tidal wave of information makes it confusing to know what is best. Kelly needs an impartial source where she can get her questions answered.
CFI first worked with us in 2012 to establish an information portal to connect consumers with food experts. Best Food Facts was born. As the influence of social media increased, the target audience expanded and we transformed the site.
Starting with CFI research, we identified the audiences we most wanted to reach–moms, millennials and foodies, including registered dieticians. We built a network of more than 200 experts in diverse fields to address consumer questions. Then, we began consistently developing content to address questions and topical food issues. Fresh content is continually added to the site, building a cache of data-backed information that consistently leads internet searches to BestFoodFacts.org. We also made the site easier to navigate and added interactive elements, such as the Food Fight poll and videos in which moms interview dieticians and food scientists.
As our research further identifies what Kelly and other consumers want to know about their food, we continue to develop Best Food Facts to establish its brand identity and are currently conducting marketing research to evaluate potential new brands to exponentially increase consumer reach.