Look East identified and interviewed professionals across the supply chain to discover the biggest concerns and challenges. With the help of farmers and the associations, we then facilitated the development of a verification system that would be supported by farmers, packers, customers and consumers. The final product was the Pork Quality Assurance® Plus (PQA® Plus) education and certification program. PQA® Plus provides a framework for significant, relevant food safety standards and animal well-being. In addition to the framework, the program provides handbooks, employee resources, a site assessment guide as well as measurement and feedback to drive continuous improvement on farm.
To build upon the certifications from PQA® Plus and to further prepare pork farms for increased audits, Look East facilitated industry development of the Common Swine Industry Audit for third-party verification. This is a single, common audit platform for the pork industry to provide customers and consumers greater assurance of animal well-being and food safety.