Our Approach
We designed a tour to give bloggers a complete picture of their food. As we recruited bloggers, we discovered a gap between farm bloggers, who write about how food is grown, and food bloggers, who discuss how food is prepared and served.
What better way to bring them all together than around a table? The TASTE 15 tour was a five-month journey that started in Sacramento, California, where foodie and farmer bloggers got to learn through the lens of dairy, honey, olive oil and strawberries. Topics included pesticides, water usage and biotechnology. At the second meet-up in Arkansas, bloggers toured a meat processing facility and learned about animal stewardship, production standards, antibiotics and processing. The third meetup took place in Chicago, where bloggers explored a grocery retailer and a working corn and soybean farm. They also enjoyed a chef-guided cooking experience.
Farmers and experts throughout the tour discussed farming, agronomy, orchard produce, nutrition, processed foods, technology in plants, labeling and food techniques.
