Charlie Arnot is the food system’s thought leader on how to grow trust. He has experience and expertise in how to help people understand each other and what matters to them.
Charlie set out to compile his experiences in building trust and the result is the book “Why We Love to Hate Big Food.”
The book starts with a look at why Americans have become distrustful of institutions and why that attitude encompasses the food system. With real-life accounts, he explores what can be done to restore trust and takes a look at what’s ahead for food companies, supermarkets and restaurants as technology and consumer demand drive radical change.
Charlie offers a frank assessment for food system stakeholders on where missteps have been costly, such as an account of how one food blogger introduced consumers to “pink slime,” which prompted changes in supermarkets, menus and even USDA policy. He also shares hopeful insight about how the food system is getting it right, such as farmers who are effectively using social media to engage with consumers, and how to move the conversation forward.