Enter: DairyFAN, the Diary Food Advocacy Network.
This project has grown and evolved since inception in 2012, when social media advocacy was still fairly new. In the early days, DairyFAN needed strategy for recruitment and a platform to create dairy influencers. Look East provides support to ADANE on editorial calendar implementation, planning annual activities and facilitating Twitter parties, webinars and in-person meetings and member recruitment and training.
DairyFAN members are encouraged to participate in ADANE online and in–person events, networking activities, volunteer opportunities and community outreach. By hosting events and activities, members are provided a platform to engage with each other and build a community and engage with consumers to build relationships.
Additionally, members are encouraged to get involved in dairy industry events happening in their local area and bring these events to life via real-time social media engagement.
Look East facilitates training sessions to teach engagement strategies laced with the latest social media trends. ADANE provides quarterly online and in-person educational sessions to their members, which spans a variety of topics.
Active Social Media Interaction:
DairyFAN members are encouraged and coached to:
- engage in social media discussions a minimum of five times per week
- actively seek to expand their network
- initiate and respond to key food topics
- participate in special online DairyFAN events, such as DairyFAN hosted Twitter parties.