The “Care to Farm” influencer reached more than half a million blog followers with messages of a deeper understanding of animal health and the role of antibiotics.
“I truly wish that everyone could see one of these facilities. I think they would leave with a much greater appreciation for the food in their refrigerator, and for the companies who produce it.” – Blackberry Babe
“The chickens only receive antibiotics if they are sick, and even then, there is a waiting period between their last dose and their processing to ensure that all traces of medication are gone.” – The Pajama Chef
“Now, I know a lot of people cringe when they hear of antibiotics and vaccinations but let me assure you, they’re perfectly safe and benefit everyone… I’m convinced that they are a necessary part of the process. This is coming from someone who only purchased organic, free-range chickens before this trip. I’m totally sold.” – The Suburban Soapbox
“The biggest myth buster I learned on this trip was that it is absolutely illegal in the United States to inject hormones into poultry…You can feel safe eating chicken and not worrying about any “growth hormones” affecting your children.” – The Kitchenarium
Social and website engagement increases from 2017 to 2018:
|Social following increased by nearly 150 percent from June 2017 to May 2018.
||Social media impressions increased by 275 percent from June 2017 to May 2018.
||Website Sessions increased 218.6 percent from May 2017 to May 2018.
In 2016, Look East received a Merit Award in the category of Company-Funded PR Campaign Directed to Consumers from NAMA for the Phibro trusted messenger and engagement strategy.
For Phibro Animal Health, Dorman represents their commitment to engaging with stakeholders and providing honest answers to questions.
Since beginning her role as a trusted messenger for Phibro Animal Health, Dr. Dorman has become an influential voice in the conversation about antibiotics and animal care. She has been on the speaking circuit and very active on social media, engaging influencers and the public. She is clearly having an impact as more and more people tune in to her blog, posts, videos and speaking engagements.