Deb is a veteran of the CPG industry having spent time in new product innovation at Campbell Soup and The Hershey Company. Her role as Director of Product Transparency at Hershey and her leadership of the creation of the national SmartLabel program have given her a deep appreciation for the complexities of communicating with the public about how food is grown and produced. With a previous career in management consulting and organizational development, Deb is keenly aware of the organizational change challenges today’s businesses face.
Deb is passionate about building consumer trust in the food system and in helping companies with transparency strategy. In her off hours, you will find Deb cycling the hills of central PA, in a hot yoga class or lounging with her dog and a good book.