Look East is looking for a “Sr. Manager, Digital” to provide day-to-day development, management, and execution of digital strategies for clients with needs spanning the digital suite of services for marketing and engagement: social media, paid search, SEO, CMS, and analytics.

Responsibilities

The successful ­­­­­­­­­­­­­­­­­candidate will be a skilled communicator who has experience in client relations as well as experience in digital planning, social media content development and administration, and campaign execution across an array of digital platforms. The candidate will interface with clients to set digital strategies and will be accountable for the ultimate success and execution of digital services.

SOCIAL MEDIA: content strategy and direction; content development, management, and posting; paid social campaign recommendations, development, management and execution; ongoing monitoring, and analytics reporting; training on various social platforms.

  • LinkedIn
  • Facebook
  • Twitter
  • YouTube
  • Instagram
  • Emerging platforms

PLATFORMS: Experience and/or familiarity with platforms, software and systems frequently leveraged for internal and client needs

  • MS Teams
  • Zoom
  • Canva
  • WordPress
  • Mailchimp
  • Google Analytics
  • Survey Monkey, SoGo or other digital survey tools
  • Asana or other project management software experience

EXPERIENTIAL ENGAGEMENT: Experience planning, recruiting, implementing/hosting, and reporting on influencer engagement

  • Food system and agriculture tours
  • Digital influencer engagement
  • Twitter parties
  • Social Media Training (employees, board, leaders, farmers, etc.)

Position Qualifications

Key Skills

  • Have a firm grasp of emerging digital tools, channels, and touchpoints
  • Confidently engage with clients and presentation of concepts covering an array of digital topics
  • Possess broad knowledge of best practices across digital channels
  • Develop, design, and implement digital projects to align with business goals and increase ROI
  • Develop KPIs against which to track and measure digital campaign progress; prepare and present progress reports
  • Generate, edit, publish, and share engaging content on behalf of clients
  • Engage with digital followers and respond to queries/comments in a timely manner
  • Oversee and direct design elements to ensure brand continuity across digital channels

Key Attributes

  • Excellent written and verbal, and interpersonal communicator
  • Critical thinker and sharp problem-solver
  • Capable of managing multiple projects and conversations in each workday
  • Exceptional time-management skills, deadline driven
  • Takes great sense of ownership and pride in performance and its impact on the company’s success
  • Team player with a heart for customer service
  • Collaborative spirit capable of working seamlessly with partners/digital service consultants

Experience

  • 4+ years of proven work experience in professional social media planning and execution
  • Previous work experience in a communications agency or corporate communications setting a plus
  • Agriculture/food system experience a plus
  • Demonstrated competence in content development (text, image, video), campaign development and management, analysis, and reporting
  • Excels in client relationship development and management
  • Demonstrated competence in presenting digital media strategies to clients
  • Sound understanding of SEO/SEM principles and practices

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We are an Equal Opportunity Employer and seek diversity in candidates for employment. EEO Employer W/M/Vet/Disabled/Sexual Orientation/Gender Identity.