Jana McGuire

Media maven | Grammar guru | PR pro

Jana McGuire is a senior account director at Look East. She is an expert in media and communications training, writing and video production. McGuire is great at providing industry insights and research to audiences and the skills and confidence to earn trust with their most important stakeholders. She is also our leading expert on today’s media environment and trains audiences how to craft and deliver messages that connect and grow stakeholder trust.

McGuire joined the Look East team in 2008 continuing a long career encompassing broadcast news, media, public relations, communications training and video production. In addition to being an expert in media and communications training, she fills many rolls to help the food industry grow trust with their stakeholders with her wide range of experience.

While she didn’t grow up in agriculture, she’s honored to work with the great people involved in researching, growing, raising and producing our food and excited about the innovations that are helping the food industry produce safe, wholesome, abundant food in more sustainable ways. She most enjoys helping those in food and ag learn new approaches to communicating with consumers.

McGuire earned her bachelor’s and master’s degrees from the University of Nebraska-Lincoln, College of Journalism and Mass Communications. Go Big Red!

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  • Growing Trust Through Shared Values
  • Media Training: Preparing for an Interview
  • Communications Training: Bridging the Gap between Food and Consumers
  • How to Produce Captivating Video in Food and Agriculture
  • How to Prepare and Respond to Crisis
  • Effective Writing for Food and Agriculture

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Past Talks

Gene Editing: Current Science and Public Viewpoint.

Engage: Earning Trust in Gene Editing

Conversations with Impact: Using Values to Connect