Look East designed a Best Food Facts TASTE Tour that was sponsored by BestFoodFacts.org and United Soybean Board. The tour created opportunities for influencers to take a closer look at soy’s journey from the farm to their kitchens and answer questions often asked by their followers.
Best Food Facts invited nine influencers to Ocean City, Maryland to learn more about soybeans and soy foods – from tofu and edamame to vegetable oil.
Look East led the influencer selection process and planned the accommodations and schedule of the Best Food Facts TASTE Tour to include farms, a soy processing facility and opportunities to engage with experts.
The tour gave influencers an opportunity beyond the dinner table. They were able to taste, hold, interact and eat soybeans, learn about the growing and harvesting process and see where the soybeans arrive at the processing facility to be processed, refined and turned into oil. Look East worked with local chefs to ensure each gourmet meal featured soybean products, bringing the full experience to life.