Our Approach
Earn trust first. Everything else follows.
Historically, food and agriculture relied on facts and science to defend their practices. But as public expectations shifted, that approach stopped working.
We set out to find a better way to earn consumer trust and what we discovered changed everything: Trust is built by connecting with values first.
How do we grow trust?
Our research-based Trust Model defines a clear path.
Partnering with Iowa State University, we conducted a meta-analysis of 21 different pieces of research and discovered that three factors drive trust:
- Influential Others: the individuals we look to for expertise on a topic or question.
- Competence: the facts, information, skills and abilities a person presents.
- Confidence: the shared values between two parties.
To further our research, we conducted surveys of 6,000 U.S. consumers over three years and what we discovered was powerful: that communicating with shared values is three-to-five times more important to earning trust than simply sharing facts, data or science.
For more than 20 years, we have helped organizations of all sizes – and individuals with varied titles and roles – build trust by prioritizing and communicating shared values.
The Look East Difference.
Too many strategies stall after C-suite approval. Not because they’re wrong – but because they’re not owned, trusted or activated across the organization.
The Look East Value Accelerator helps organizations move from vision to execution faster, smarter and with alignment and shared ownership.