Branding & PR
Engage your audience and protect your brand with the mix of tactics that’s right for you.
Where trust grows.
Every day, food and agriculture brands face a new wave of increased pressure from consumers, digital influencers, regulators and other stakeholders to drive change.
It wasn’t always this way: farmers produced crops and livestock, sent them through various channels to store shelves and restaurants, and consumers purchased what was available. They didn’t have much influence. Today, through new communication channels, consumers and influencers have a direct voice and are using it to play a larger role to impact how the foods system operates. With so much at stake, how will you adapt and grow trust in your brand?
Call us at (816) 880-0204.
Look East can help.
We live these challenges alongside our clients every day.
Why We’re Different
We’re food and agriculture experts.
We understand food and agriculture at a deep level, and know that building brand trust and transparency will serve to improve the food system as a whole. Our team of seasoned, passionate pros leverage decades of food and ag experience and our extensive network of food system influencers to drive real change.
We lead with trust.
Our peer reviewed and published trust model – combined with our values-based strategy, connections and communication solutions – help you engage through relevant and meaningful communication. The end result is an improved conversation, and greater trust between our clients and their customers, stakeholders and consumers.
Why Shared Values
While facts are important, research shows that shared values are 3 to 5 times more important in building trust. Commonalities move people to experience a greater connection with your brand. That’s why we focus on identifying and communicating the values you share with your stakeholders to build trust in your products, processes, people and brands.
This is our industry. We’re in it with you. We’re not just consultants – we’ve worked in, lived and breathed the food and agriculture industries for decades. Our team puts our love for this industry to work, every day.
Work With Us
We focus on effective engagement that knocks down barriers, builds bridges, and creates brand champions. The value to our clients is priceless, and the value to the food system is immeasurable.
Communication Strategy
Strategy is nothing without execution. Build and plan for impactful execution with communication strategies built specifically for you.
Issue & Stakeholder Research
Don’t just know your audience; understand their beliefs and what motivates them to take action.
Speaker Suite
Reputation Management
Build trust with tailored messaging that speaks to each of your audience segments.
See it in Action
Case Study
A New Day: Launching a New Vision, Purpose and Values
Client
Phibro Animal Health
Case Study
Feeding Families with Confidence
Client
The Center for Food Integrity
Case Study
Pork Tour Inspires Bloggers
Client
The National Pork Board