Our Approach
As Pivot Bio launched a significant media campaign to generate visibility and promote their technology, Look East began monitoring coverage to measure traction. On a weekly basis, our team monitors digital and traditional media coverage across categories important to leaders and investors, including, but not limited to, company news, industry advancements, a cross-section of agricultural subjects, and other critical development topics.
The Look East team curates the relevant content, selects a representative sampling of the coverage, and summarizes key points. The report also includes features about Pivot Bio, trending social posts, heat map showcasing prevailing coverage and word clusters to track message penetration.
What makes this digest of coverage stand out for its readers is the insight provided by the Look East team. In each report, we offer a set of customized insights that are built based on our understanding of the agtech landscape, our expertise in agriculture and the integrated food system, and our focus on trust-building across stakeholder segments. These custom insights help readers by:
- Outlining agricultural trends and historically relevant situations that provide opportunity or caution
- Providing content suggestions to connect with stakeholders through shared values
- Analyzing the opportunity for coverage to positively or negatively impact Pivot Bio’s business
