Effective Date: September 14, 2026
Last Updated: September 14, 2026
Look East (“Look East,” “we,” “our” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose and protect information when you visit www.lookeast.com (the “Site”), communicate with us or otherwise interact with our online services.
Information We Collect
We may collect information that you voluntarily provide to us, including:
- Name
- Email address
- Telephone number
- Company or organization
- Job title
- Information submitted through contact forms, resource downloads, event or webinar registrations, surveys or other forms
- Information you provide when communicating with Look East
- Comments or other content you choose to submit through the Site
We may also automatically collect certain information when you visit or interact with the Site, including:
- IP address
- Browser type
- Device type and operating system
- Referring website or source
- Pages viewed
- Time spent on the Site
- Links or features used
- General geographic information
- Cookie identifiers and similar technical information
We may combine information collected automatically with other information we receive about your interactions with Look East where permitted by applicable law.
How We Use Your Information
We may use information we collect to:
- Operate, maintain and improve the Site
- Respond to inquiries and requests
- Provide information, resources or services you request
- Communicate with you about Look East services, events, webinars, resources or other information that may be relevant to you
- Analyze website usage and visitor behavior
- Understand the effectiveness of our marketing and communications
- Deliver and measure advertising
- Maintain the security and integrity of the Site
- Detect or prevent fraud, misuse or other unlawful activity
- Comply with applicable legal obligations
Cookies and Similar Technologies
The Site uses cookies and similar technologies such as pixels, tags and other tracking technologies to support Site functionality, understand how visitors interact with the Site and support marketing and advertising activities.
These technologies may include:
- Necessary cookies that support essential Site functionality
- Functional cookies that improve or personalize the user experience
- Analytics cookies that help us understand Site traffic and visitor behavior
- Advertising cookies that help us measure campaigns and deliver relevant advertising
Some cookies and tracking technologies are provided by third-party service providers.
Where available, you may manage your preferences through the cookie consent or preference tools provided on the Site. You may also adjust your browser settings to block or delete cookies. Disabling certain cookies may affect the functionality of the Site.
Analytics and Google Signals
We may use Google Analytics and related Google measurement technologies to understand how visitors interact with our Site. Google Analytics may collect information such as pages visited, time spent on the Site, general location, device information and traffic sources.
We may also use Google Signals, which allows Google Analytics to associate certain information collected from our Site with information from users who are signed into their Google accounts and have consented to this association for advertising personalization.
Google Signals can provide aggregated insights such as cross-device activity, demographic information and interests. Look East does not receive information from Google Signals that directly identifies individual users.
You can manage how Google uses information for personalized advertising through your Google account’s advertising settings. Google also provides tools that allow users to opt out of certain Google Analytics data collection.
Advertising and Remarketing
We may use third-party advertising platforms such as Google Ads, Meta, LinkedIn or similar services to promote Look East and measure the effectiveness of our advertising.
When permitted by your consent choices and applicable law, these platforms may use cookies, pixels or similar technologies to collect information about your interactions with our Site. This information may be used to:
- Measure advertising performance
- Understand whether visitors take actions after viewing or clicking an advertisement
- Create or measure advertising audiences
- Deliver advertisements that may be more relevant to your interests
- Limit how often advertisements are shown
These third parties may process information according to their own privacy policies and settings.
Depending on applicable law, certain advertising activities may be considered the “sale,” “sharing” or use of personal information for targeted advertising even when no money is exchanged for the information.
Comments and User-Submitted Content
If visitors leave comments on the Site, we may collect the information provided through the comment form as well as the visitor’s IP address and browser information to assist with spam detection.
If a service such as Gravatar is enabled, an anonymized identifier generated from your email address may be provided to that service to determine whether you use it. If your comment is approved, a profile image associated with that service may be publicly visible with your comment.
Embedded Content and Third-Party Websites
The Site may include embedded content such as videos, images, articles, social media content or other materials provided by third parties.
Embedded content may behave as though you visited the third party’s website directly. Those third parties may collect information about you, use cookies, embed additional tracking technologies or monitor your interaction with their content.
The Site may also contain links to third-party websites. Look East is not responsible for the privacy practices, security or content of websites or services operated by third parties. We encourage you to review their privacy policies before providing personal information.
How We Share Information
Look East does not sell personal information for monetary compensation.
We may disclose information to trusted third parties that provide services on our behalf or support our business operations, including:
- Website hosting and technology providers
- Analytics providers
- Email and communications platforms
- Marketing and advertising providers
- Event and webinar platforms
- Security and spam-prevention providers
- Professional advisers or other service providers
We may also disclose information if required by law or when we reasonably believe disclosure is necessary to comply with legal process, protect our rights, investigate suspected fraud or security concerns or protect the safety of Look East, our users or others.
We may disclose information in connection with a merger, acquisition, reorganization, financing, sale of assets or similar business transaction.
Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal requirements, resolve disputes and enforce agreements.
Retention periods may vary depending on the type of information, how it is used and applicable legal or business requirements.
Data Security
Look East uses reasonable administrative, technical and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration or destruction.
However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee the absolute security of information transmitted to or stored through the Site.
Your Privacy Choices and Rights
Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information. These may include the right to:
- Request access to personal information we maintain about you
- Request correction of inaccurate personal information
- Request deletion of certain personal information
- Obtain a copy of certain personal information
- Opt out of certain targeted advertising, sale or sharing activities
- Withdraw consent where processing is based on consent
- Appeal certain decisions regarding a privacy request where required by law
We will not discriminate against you for exercising privacy rights provided by applicable law.
To submit a privacy request, contact us using the information provided below. We may need to verify your identity before completing certain requests.
Marketing Communications
You may opt out of promotional email communications from Look East at any time by using the unsubscribe link included in the email or by contacting us.
Opting out of marketing communications does not prevent us from sending non-promotional communications when necessary to respond to your requests or otherwise conduct our relationship with you.
Children’s Privacy
The Site is not directed to children under 13 and Look East does not knowingly collect personal information from children under 13.
If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information.
Changes to This Privacy Policy
Look East may update this Privacy Policy from time to time to reflect changes in our practices, technologies, services or legal requirements.
When we make changes, we will update the “Last Updated” date at the top of this policy. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have questions about this Privacy Policy, our privacy practices or your personal information, please contact:
Look East
2900 NE 60th St, Ste 200, Gladstone, MO 64119
learnmore@lookeast.com
www.lookeast.com