We are committed to protecting your privacy and being transparent about how your data is collected and used. This Privacy Policy explains how we collect, use and share information when you visit our website.

Who we are

Look East (“we”, “our” or “us”) operates this website and provides marketing and consulting services. Our website address is: https://lookeast.com.

Comments

When visitors leave comments on the site we collect the data shown in the comments form and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies and Tracking Technologies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

We use cookies and similar tracking technologies to improve your experience, analyze site usage and support marketing and advertising efforts.

These technologies may be provided by us and by third-party partners.

Types of cookies we use:

You can manage your preferences at any time through our consent banner.

Analytics and Tracking

We use analytics tools to understand how visitors interact with our website. These tools collect information such as pages visited, time spent on the site and traffic sources.

This information helps us improve our website, services and marketing efforts.

Some analytics features may use aggregated data from users who are signed into third-party accounts to provide insights such as cross-device behavior and audience trends.

Advertising and Remarketing

We may use third-party advertising services to deliver relevant ads and measure campaign performance.

When you consent to advertising cookies:

When you do not consent:

Your consent choices directly control how your data is collected and used for analytics and advertising purposes.

Third-Party Services

We may use third-party service providers to support our website and marketing efforts, including analytics and advertising platforms (such as Google and similar providers).

These third parties may process data in accordance with their own privacy policies.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

We may share your data with trusted third-party service providers who help us operate our website and marketing efforts, including analytics and advertising platforms.

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal or security purposes.

You may also manage or delete your data through third-party providers you interact with, such as your Google account: https://myactivity.google.com

Where your data is sent

Visitor comments may be checked through an automated spam detection service. Visitor data may be processed by third-party providers, including analytics and advertising partners, to support website functionality, performance and marketing.