A highly contagious disease, avian influenza, spread quickly through Midwestern poultry flocks in the spring of 2015.
Within 100 days, about 48 million birds were lost to the disease, including 12 percent of the nation’s egg-laying hens. Farmers felt a tremendous emotional and economic toll. Because eggs are a daily staple, concerns about price spikes and disruption in supply were widespread.
United Egg Producers needed to deliver up-to-date, accurate and consistent information about the situation to media, egg farmers and the public.