A Strategic Plan Is More Than a Document
It should be your organization’s decision-making system.
Join Look East President Roxi Beck for a new way to think about strategic planning, exploring why most strategic plans never become the decision-making systems they were intended to be. Drawing from decades of experience helping organizations navigate complexity, Roxi will share why so many plans lose momentum and what leaders can do differently to build strategies that drive better decisions every day.
What if your strategic plan wasn’t a document…
…but the tool your leadership team used to make better decisions every day?
In this executive webinar, you’ll learn how organizations create strategic plans that stay relevant, guide difficult decisions and build lasting momentum.
Whether you’re preparing for your next planning cycle or working to keep your current plan on track, you’ll leave with practical strategies to strengthen alignment and accelerate execution for lasting organizational momentum.
Look East has helped companies, nonprofits and organizations across the food and agriculture industries align leadership, prioritize stakeholders and opportunities, and build strategies that drive measurable progress.
From Strategy to Action: Keeping Your Strategic Plan Alive
What You’ll Learn
During this interactive session, you’ll learn:
- Why most strategic plans lose momentum within the first year
- How to turn your strategic plan into a practical decision-making tool
- Ways to align leadership, boards and staff around shared priorities
- How to build accountability without creating unnecessary bureaucracy
- A practical framework for keeping your strategy relevant as conditions change
Is This Webinar Right for You?
This session is especially valuable if:
- Your organization is preparing for its next strategic planning cycle.
- Your current plan has lost momentum.
- You’re leading through organizational change or leadership transition.
- Your board wants greater visibility into progress.
- You’re struggling to turn strategic priorities into day-to-day decisions.
This session is designed for leaders responsible for setting organizational direction, including:
- CEOs and Executive Directors
- Association Executives
- Senior Leadership Teams
- Board Chairs and Board Members
- Marketing and Communications Leaders
- Strategy and Business Development Leaders
Whether you’re leading a company, nonprofit, organization or other mission-driven business, you’ll gain practical insights you can immediately apply.
Meet Your Speaker
Roxi Beck
President, Look East
Roxi helps organizations across food, agriculture, nonprofit and association sectors develop strategies that align leadership, build stakeholder confidence and accelerate meaningful progress.
Drawing on decades of experience in consumer engagement, strategic planning, and organizational leadership, she’ll share practical lessons learned from helping organizations move from vision to execution.
Hosted By
Greta Bierbaum
Senior Account Director, Look East
Greta will facilitate the discussion, connect audience questions to real-world challenges and explore practical applications leaders can implement immediately.
Choose the Session That Works Best for You
The content is the same in each session.
- Tuesday, August 25, 2026 | 2:00 – 3:00 PM CT
- Monday, August 31, 2026 | 11:00 AM – 12:00 PM CT
- Wednesday, September 9, 2026 | 12:30 – 1:30 PM CT
Seats are complimentary, but registration is required.