About Us

Jim Fallon

Vice President

Jim makes sure our clients receive the strategic recommendations, programming and Look East team members needed to solve their communications challenges.

After 10 years at Countrymark Co-op, seven at Fleishmann-Hillard and three at his own independent firm, Jim has managed almost every type of communications program. His specialty includes issues management and crisis preparedness/response. He has guided companies through major product recalls and has handled situations that had the potential to severely damage the company’s reputation.

Although he didn’t grow up on a farm, his entire career has been devoted to farmers and food system companies, and he has a deep appreciation for farmers and the important work they do each day.

Back in the days of his independent communications firm, he met our CEO, Charlie, and they joined together to pursue meaningful food system public relations projects. Jim ditched his “independent” label three years later and joined Look East full time in 2008.