About Us

Susan Wallace

Content Manager

Susan thinks of writing as working a puzzle and she enjoys taking facts, figures and pieces of information and fitting them together to create a picture. As content manager, she works with Look East clients to develop and deploy digital communication strategies including websites, newsletters, news releases, webinars and thought leadership.

She brings extensive journalism and writing experience to Look East, having served as a reporter and editor at daily newspapers for more than a dozen years. She has also served as communications director for an agriculture non-profit and was a member of the local University Extension Council.

Susan grew up in a big family on a small farm in rural Missouri. Lessons learned on hot summer days in the hay field—teamwork, doing a job right the first time and sticking with a chore until it’s done—have proven valuable. She and her husband recently bought a small acreage and are enjoying life where the roads are paved with gravel.