Donna Moenning

Agriculture communications | Trainer extraordinaire

Donna Moenning has three decades of professional experience in food and agriculture communications including coaching, training, speaking events, broadcast, reporting and leadership roles. From consumer focus groups to strategic planning, Donna is known for her insights on consumer confidence in food and agriculture communications. She believes all effective communication begins with understanding your audience.

For Donna, the┬ámost enjoyable part of speaking and training are the outcomes people experience in their communication efforts. “It is rewarding when others are empowered to overcome a communication obstacle and experience success because of training I have provided or a presentation I have shared.”

Donna received a Bachelor of Science in Agriculture Journalism from South Dakota State University, in Brookings, SD and was named outstanding alumnus in journalism in 1995. She has spoken to food system stakeholders in more than 35 states and Canada. Donna is an FFA Alumna and volunteer and has served on the Minnesota FFA Foundation Board. Her professional experiences have been strongly influenced by her personal roots of living on a crop and livestock farm in Minnesota.


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  • Communication 101
  • Communicating science
  • Crisis communication
  • Media training and coaching
  • Shared-values communication
  • Building consumer trust and confidence
  • What understanding consumer perceptions means to your communication efforts
  • The science of storytelling

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Past Talks

American Soybean Association Annual Meeting

Beef Checkoff Highlights @ Cattle Industry Convention