Roxi Beck

Roxi Beck is an active food and ag speaker, trainer, facilitator and a trusted advisor to food system thought leaders. As president at Look East, she focuses on consumers nearly 100% of the time. That means digging into research on consumer perspectives, building programs that put research findings into action to connect with consumers, and ultimately working directly with consumers by giving them unique, interactive, hands-on experiences to engage fully and transparently with those in the food industry.

Beck brings more than 15 years of experience working with clients across the food system, directing strategy and activities for consumer-facing food and agriculture initiatives and. Whether working with registered dietitians, toxicologists, corporate executives, communication directors, restaurateurs, farmers, non-profit leaders, even consumers, Beck connects the dots on the varied pressure points that shape today’s food system, and helps organizations helps audiences think differently about earning trust and incorporate transparency principles and trust-growing approaches into their culture.

Beck received bachelor’s degrees in psychology and public relations from Coe College. She currently serves on the board for Iowa State University’s Agricultural Entrepreneurship Initiative, is a graduate of the Greater Des Moines Leadership Institute and is past-president of the National Agri-Marketing Association’s Iowa Chapter.