America’s veal farmers reached a significant milestone and they needed to recast the perception of veal farming.
The American Veal Association (AVA) established a goal in 2007 to move completely to group housing over a ten-year period. AVA members dedicated themselves to researching the best facilities to provide optimal care and the financial resources to make this transition a reality by the end of 2017. Farmers invested more than $150 million in building new facilities and renovations to achieve this milestone. The new group-pens meet the International Standards of the Five Freedoms of Animal Well Being. Now, it was time to let others know the goal had been met and that raising veal today is far different than what many perceive.