As CDCB’s trusted communications partner since 2017, the Look East team was up for the challenge. With profound dairy knowledge and expertise in digital content, Look East and website developer Propaganda 3 were the perfect partners for the revamp. Our approach was a well-structured two-phase process that led to a successful outcome.
Phase One – Discovery and Collaboration
Look East and Propaganda 3 collaborated closely with CDCB to analyze the existing website and user needs. The primary focus was to identify pain points, capture feedback on desired changes, and outline priorities. With understanding of the diverse audience segments, Look East guided the strategic planning, resulting in a new site map and wireframes that elevated key functionality and expanded content and resources. The team skillfully structured more than 70 pages within the site, so that levels of technical information were easily accessible and logically organized.
Phase Two –Design, Development and Deployment
Parallel to the new site design and development was writing new content and re-writing existing content, ensuring that it met the unique needs and interests of the diverse audience segments. Content was crafted to engage and inform all stakeholders, whether dairy farmers looking for the latest evaluations or researchers seeking technical and research information.
To enhance understanding and visual appeal, Look East and Propaganda 3 designed a myriad of graphics to clarify the complexities around genomic evaluations, data flow, evaluation types and other technical details. News and resources were significantly elevated with increased exposure to CDCB’s monthly newsletter, videos, and articles, while enhancing the event section to effectively promote and manage upcoming events and increase access to resources from past events.